• Social objectives – defining what you want to get out of social media.
• Social strategy – the elements to consider when putting together your social media strategy.
• Different post types and how you should post on different networks.
• What social networks should you use and why.
• Social media management tools -why and how you should use them.
• Social media for customer service.
• Tracking and goals.
• Social media adverts.
Sam will be around after the workshop to answer any specific questions you have about your social media plans.